Post by james768 on Jan 24, 2024 11:07:01 GMT -5
For several years, it has also been implementing a sales development strategy for its platform in the marketplace model. It is worth paying attention to this platform, especially when selling small electronics, home & deco, books, school and stationery products. Empik boasts one of the lowest sales commission rates on the market and no subscription fees for presence on the platform. It is also easy to integrate with all e-commerce solutions known on the market. Marketplace on Facebook and other social networks The Facebook marketplace in Poland is still very limited in terms of functionality. It is not possible to make direct purchases in this module, you can only contact the seller and arrange the details of purchase, payment and shipping.
The American version of Facebook, in turn, allows you to carry Australia Email List out the full purchasing process without the need to contact the seller, hence we can assume that this functionality will also reach Poland sooner or later. Another social media platform testing in-app purchases is Instagram. For some time now we have been able to tag products in photos on Instagram. For now, the tags point to online stores, but there are plans to make purchases in the application itself. Which is better to choose: marketplace or your own online store? It is best to combine sales in these channels , thanks to which we can diversify and use the advantages of both models. Such a combination is selling both through your online store and marketplace platforms. Let us remember that many of the millions of customers on marketplace platforms buy exclusively on these platforms due to the convenience of shopping, buyer protection, habits and loyalty programs.
Therefore, by selling exclusively through our online store , we lose enormous potential to reach new customers , build brand awareness and diversify sales channels . How to start selling on the marketplace? It is best to start by preparing a strategy for launching sales on a given platform. Each marketplace presents different challenges. Sales on the marketplace are interdisciplinary activities combining competences in the field of SEO , SEM , analytics , content and technology . When preparing your strategy, pay special attention to logistics and customer service issues. Both Amazon and Allegro offer dedicated programs for sellers – Fulfillment by Amazon and Allegro One Fulfillment . Thanks to these programs, you can outsource customer service, shipments and returns to the platform.
The American version of Facebook, in turn, allows you to carry Australia Email List out the full purchasing process without the need to contact the seller, hence we can assume that this functionality will also reach Poland sooner or later. Another social media platform testing in-app purchases is Instagram. For some time now we have been able to tag products in photos on Instagram. For now, the tags point to online stores, but there are plans to make purchases in the application itself. Which is better to choose: marketplace or your own online store? It is best to combine sales in these channels , thanks to which we can diversify and use the advantages of both models. Such a combination is selling both through your online store and marketplace platforms. Let us remember that many of the millions of customers on marketplace platforms buy exclusively on these platforms due to the convenience of shopping, buyer protection, habits and loyalty programs.
Therefore, by selling exclusively through our online store , we lose enormous potential to reach new customers , build brand awareness and diversify sales channels . How to start selling on the marketplace? It is best to start by preparing a strategy for launching sales on a given platform. Each marketplace presents different challenges. Sales on the marketplace are interdisciplinary activities combining competences in the field of SEO , SEM , analytics , content and technology . When preparing your strategy, pay special attention to logistics and customer service issues. Both Amazon and Allegro offer dedicated programs for sellers – Fulfillment by Amazon and Allegro One Fulfillment . Thanks to these programs, you can outsource customer service, shipments and returns to the platform.